Slogans
A slogan has one job and almost no room to do it: say something true about the brand in five to eight words that people will actually remember. This endpoint reads a description of what your brand does and stands for, then returns a batch of tagline candidates that vary in rhythm and angle instead of orbiting one phrase.
Run it online
Run this on our servers with your account. Free tools run in your browser; this one bills your KIT balance per the price above.
The compression problem at the heart of a slogan
Writing a slogan is an exercise in compression — you're trying to fit a positioning statement into something short enough to fit on a t-shirt and rhythmic enough to survive being said out loud in a meeting. Most people writing alone end up circling the same three or four words because the format leaves so little space to explore. text.slogan exists to widen that search — you get a batch built on different rhetorical moves, from rhyme and alliteration to a plain declarative claim, so you can hear several before locking in one.
How a request moves through the system
You POST a brand or product description to /text/slogan and get a task_id back instantly while generation runs asynchronously. The finished batch is delivered to your webhook, or held at a signed link valid for 24 hours if you'd rather retrieve it on your own terms. Either path means your application never sits idle waiting on the response.
A line of descent from print to product
The modern slogan has roots in early print advertising, where a repeated phrase next to a product name was one of the only tools available to build recall before broadcast media existed. Radio and television turned the slogan into something spoken and jingled, which is why so many enduring ones still scan like song lyrics. Today's slogans do the same recall work but often live in a single line of app-store copy or a header on a landing page, which is exactly the format this endpoint is tuned for.
Staying grounded in what the brand actually does
Every slogan candidate is generated from the description you provide, not a generic template padded with superlatives — the endpoint won't claim you're 'the best' or 'the world's leading' anything unless that's part of what you told it. A slogan that overclaims tends to age badly the moment a customer notices the gap between the line and the product, so restraint here is a feature, not a limitation.
Where a slogan batch fits in the broader workflow
Because results arrive by webhook, this drops naturally into a brand-kit generator, a landing-page builder that needs a hero line, or a design review tool where a team votes on the strongest candidate from the batch. It pairs well with the name-ideas endpoint for teams building a brand identity from scratch in one sitting.
What you can do with it
New brand launch
A founder describes the brand's positioning and gets a batch of tagline candidates to test with early customers before finalizing brand assets.
Campaign-specific tagline
A marketing team requests a batch tied to a seasonal campaign message rather than reusing the brand's permanent slogan for every promotion.
Landing page hero line
A product team needs a short line under the headline on a new landing page and pulls from a generated batch instead of workshopping it live in a meeting.
Rebrand tagline refresh
A company retiring an old slogan generates a fresh batch aligned to updated positioning rather than tweaking the retired line word by word.
FAQ
How do I generate a slogan with an API?
POST a description of your brand or product to /text/slogan, receive a task_id immediately, and get the batch of slogan candidates by webhook or a signed 24-hour link once generation finishes.
Is the slogan generator API free?
There's no free tier — free tiers get abused and slow everyone down. Access runs on a prepaid ForHosting KIT balance: top up from $10.00 (it never expires) and each request is charged at its published price, so a call with no balance returns HTTP 402. No subscription, no tokens, no invented credits, and a failed task is never charged.
How many slogans are in one batch?
Each priced batch returns multiple candidates spanning different rhetorical styles, so you're comparing real options rather than paying per single line.
Will the slogans make exaggerated claims about my brand?
No, candidates are grounded strictly in the description you provide; the endpoint won't add superlatives like 'the best' or 'world-leading' unless you included that claim yourself.
Can I generate slogans for a specific campaign, not the whole brand?
Yes, describe the campaign message specifically and the batch will be tuned to that context rather than your general brand positioning.
What languages does the slogan generator support?
Submit your brand description in the language you want the slogan in; the endpoint generates in the language of your input, it's not limited to English.
What happens if slogan generation fails?
The task retries automatically up to three times; if it still fails you receive a clear error and are not charged for that attempt.
Can I request multiple slogan batches for A/B testing?
Yes, queue several requests with different framing angles and pair the results with the A/B copy variant endpoint to test them against real audiences.
For developers — API access
Everything on this page is available programmatically. This section is for teams who want to wire it into their own systems; everyone else can just use the tool above.
API endpoint
Prefer to automate it? One authenticated POST creates the task; the result comes back by webhook or a signed link. The same capability also runs here on the web, and soon from our app, email and Telegram.
Call it from your stack
curl -X POST https://api.kit.forhosting.com/text/slogan \
-H "Authorization: Bearer $KIT_KEY" \
-H "Content-Type: application/json" \
-d '{"input":"…"}'const res = await fetch("https://api.kit.forhosting.com/text/slogan", {
method: "POST",
headers: {
"Authorization": `Bearer ${process.env.KIT_KEY}`,
"Content-Type": "application/json"
},
body: JSON.stringify({
"input": "…"
})
});
const { task_id } = await res.json();import os, requests
res = requests.post(
"https://api.kit.forhosting.com/text/slogan",
headers={"Authorization": f"Bearer {os.environ['KIT_KEY']}"},
json={
"input": "…"
},
)
task_id = res.json()["task_id"]<?php
$res = file_get_contents("https://api.kit.forhosting.com/text/slogan", false, stream_context_create([
"http" => [
"method" => "POST",
"header" => "Authorization: Bearer " . getenv("KIT_KEY") . "\r\nContent-Type: application/json",
"content" => '{"input":"…"}',
],
]));
$task = json_decode($res, true);body := bytes.NewBufferString(`{"input":"…"}`)
req, _ := http.NewRequest("POST", "https://api.kit.forhosting.com/text/slogan", body)
req.Header.Set("Authorization", "Bearer "+os.Getenv("KIT_KEY"))
req.Header.Set("Content-Type", "application/json")
res, _ := http.DefaultClient.Do(req)Example request
{
"input": "…"
}Example response
{
"task_id": "tsk_a1b2c3d4e5f6a1b2c3d4e5f6",
"type": "text.slogan",
"status": "queued",
"_links": {
"result": "/tasks/tsk_…/result"
}
}The API is asynchronous: the call returns a task_id immediately and the result arrives by webhook. Polling is capped at 1 req/s per task.
Pricing
Published price — no tokens, no invented credits. A failed task is never charged.
Limits
max_tokens | 20000 |
Errors
| HTTP | Code | Meaning |
|---|---|---|
401 | unauthorized | Missing or invalid API key. |
402 | insufficient_balance | Your balance doesn't cover the task price. |
404 | unknown_type | That task type doesn't exist. |
429 | rate_limited | Too many requests. Use the webhook instead of polling. |
422 | task_failed | The task failed after 3 retries. You are never charged for it. |